Back in 1998 a crew by the name of the Cash Money Millionaires took the game by storm and is credited as the creators of the crossover word "Bling". When Cash Money came out they did produce some hot joints but what made them stand out is their hustle game.

They kept producing mixtapes and stayed in your face with multiple music videos. Even if you didn't like Cash Money you couldn't deny the fact that they wanted to succeed in this hip hop game. Now in 2009 a crew out of Oklahoma has made their way to the internet and hustlin' hard to make themselves relevant to the average hip hop listener. This crew is called The Exodus Movement and to me they are droppin' heat. Now for me to say that may be a miracle coming out of my mouth because this statement is coming from a diehard east coast fanatic. When I first saw their video "Boyz In Da Hood" I just felt the energy coming through the screen from these hungry emcees. The beats that they spit over will pound in your truck, Cadillac or whatever you roll in that has some bang in it. The fire that they have will eventually crossover appeal and when I say crossover I'm not talking about from the hood to the suburbs but rather from the Christian audience to the secular cats. I wouldn't be surprised to see a write up of them one day in XXL, The Source or Allhiphop.com.

Since we live in such internet slash visual driven type of world they're doing real good by producing the amount of videos that they're putting out. That is the type of stuff that'll get them in front of big wigs that can make things happen. They keep it gutter for the streets and at the same time not afraid to proclaim the name of Christ. Times are changing and so is hip hop. Listeners are hungry for something with some substance and I think this four man crew can satisfy that appetite.

Check out The Exodus Movement at www.myspace.com/exodusmovement

written by Moeski